CODEX

Image for post
Image for post

SpaceX’s Starlink will extend internet across the globe via a satellite. The Chromebook will affordably deliver CPU to the hands of millions. Repl.it will provide the platform for someone to build.

Anybody with this basic tech stack could access an active community and set of resources to learn to program from anywhere in the world. All they need is a browser. No downloads.

Now, imagine if that user developed a useful app / bot, and instantly, they were able to deploy it, creating a monthly income.

This is the power of Repl.it. Any person in the world with a basic…


Image for post
Image for post

Exhibit 5: Marvel Universe Connections; Source

Exhibit 5 shows the complexity of the Marvel Universe films. While the image can be difficult to process, it immediately becomes apparent how connected the different storylines are. Recently, Disney announced even more Marvel Studios productions coming in 2021 and beyond. The Marvel Universe continues to lucratively expand, and it can be seen as a paradigm for the NBA.


Image for post
Image for post

I am excited to release an episode of the Banter that forever lives in infamy. As if my previous outing was not punishment enough, I became the locker room leper. Since joining The Boston Consulting Group, I always have teammates ask me why I left professional baseball. Well, beyond the fact that I was fired, do not look any further than this episode of the Banter.

5/24/17 Hi Everyone, Emergency Bullpen Banter! The glory days of Minor League Baseball are here! I have Scabies (allegedly). Allow me to explain. The Bed Bugs from Charleston seem to actually be Scabies from…


In part one, I outlined the challenges that organizations like the NBA face in engaging the newer, younger consumer. The complexities of the changing environment require a shift from a Top-Down Media Approach to a Bottom-Up Media Approach. In Part 2, I will add visual detail and a few high-level examples to show how this type of approach would take shape.

Image for post
Image for post
Exhibit 3: Evolution of digital media

In Exhibit 3, we can visualize the spectrum of targeting, ranging from a blanket, mass-marketing national campaign to a hyper-targeted set of micro-campaigns. A shift from the left-hand side to the right-hand side increases the personalized engagement with fans…


Image for post
Image for post

5/21/17 Hi Everyone,

We just finished a 5:05pm game in Charleston, and we are headed back to Augusta. The travel has been super easy this month, so that has been great. Overall though, it has been a tough stretch for everyone! While I try to keep it all light-hearted and fun, I also try to make sure I keep it authentic, and in reality, it is not all roses. I apologize in advance if I am a downer.

After the off-day, we bussed down to Charleston for a four game series of night games. When we bus in the morning…


Transforming from a Top-down to a bottoms-up media approach

Image for post
Image for post
Exhibit 1: Challenges Facing Traditional Sports Media Strategy

TL;DR: The unbundling of media will continue to challenge traditional media methods, requiring the NBA to pursue a more targeted, bottoms-up media approach (Part #1). To accomplish this, the league should support players by funding targeted campaigns (Part #2). The benefits of a player-focused media strategy can be seen by the Marvel Character Development Flywheel (Part #3).

During 2020, COVID-19 fully disrupted sports, forcing professional leagues to pivot and innovate. In the case of the MLB, they experimented with a shorter season and universal DH. Most memorably, the NBA built a…


Image for post
Image for post

Above: Former Boston College teammate, Nick Sciortino, played for Greenville Drive. Here we are before the game taking a picture for Pete Frates and Team Frates Train 5/12/17 Hi Everyone!! How is everyone?!? I am fantastic! We have our third off-day of the month! After 0 days off in March and April, we have had three this month. It feels fantastic! So what has happened since we travelled to Greenville, SC a week ago? A lot. First of all, the Greenville Drive stadium is awesome. My dad designed it!!! It has great dugouts. It has a great locker room. It…


Image for post
Image for post

In this installment, I cover an anti-climactic use of our first off-day, a heated bullpen debate on counting rain drops, and the next big invention: plugphones.

5/6/18

Hi everyone!

I know there has been a delay from my last email. Many have probably been worried that the poop warfare and Lexington bus ride killed me. Not quite! It was a close call, but when I got back to Augusta, Melissa visited, and we had an off-day looming!

Having Melissa visit was great as always! I owe her a shoutout. I threw the 2.2 innings the second night, so I knew…


Image for post
Image for post

**To receive future e-mail updates and bonus content, sign up here**

This week, we cover an eventful road trip filled with brawls, a perfect game, and some poop warfare. I wish the last part was a joke. Overall, this Banter has some of the highest of highs and some of the lowest of lows.

4/26/17

Hi Everyone! We just finished a 10:05am game in Lexington, KY, and we have a 7 hr drive home, so I have plenty of time to write this one! Since I last emailed, it has been very eventful. After 4 hours on the bus, we…


Image for post
Image for post

To subscribe to all future Bullpen Banter content, submit your email here. Please feel free to forward and grow the family!

Welcome back to the Bullpen Banter for episode #2!

In this episode, we have our home opener with a Cadillac escort, a matchup against Tim Tebow, and the introduction of the rain turtle.

This is a long entry, so rather than have me ramble, let’s just jump right in.

4/20/17

Hi Everyone, After week 1, I added 15–20 people to the mailing list, so if you know of anyone else, just let me know. We just hopped on an…

Jeff Burke

Management consultant | Growth marketing | SaaS & Cybersecurity marketing | Former professional athlete | Boston College Alum |

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store