Part 2: Driving A Personalized Experience with Coordinated Digital Targeting

In part one, I outlined the challenges that organizations like the NBA face in engaging the newer, younger consumer. The complexities of the changing environment require a shift from a Top-Down Media Approach to a Bottom-Up Media Approach. In Part 2, I will add visual detail and a few high-level examples to show how this type of approach would take shape.

Exhibit 3: Evolution of digital media